Seasonal
"First freeze in Pitt County usually lands around Nov 9. If your heat pump hasn't had a fall tune-up, this is the week to book it — we've got openings out of Grifton and Greenville. ☎ (252) 524-5828"
A hosting-client review from the team that already keeps houstonheatingandair.com online. It leads with the one thing that needs fixing this week, then lays out how a 53-year-old family business with a 4.9-star reputation should look on the web in 2026.
Only the cached homepage loads. /contact-us, /request-service, /about-us, /services and even /robots.txt return the WordPress critical-error template, and the homepage fails as soon as a query string is added. That means the two buttons on your homepage — Request an Estimate and Contact Us — currently land on an error page, and the site is producing no form leads at all. Your phone number still works, which is why it may not have been noticed.
We have flagged this to our hosting manager. Evolve hosts the site and your team manages the WordPress install, so our first job is to check the server side (PHP version, error log, resource limits) and hand you the exact cause; if you would rather we do the repair, we can. The likely causes are a PHP-version change on the server, a plugin or theme that has fallen behind, or a corrupted file — all fixable, and none of them require a new site.
Also positive: HTTPS is installed and working; the BBB profile is live; 23 permits were pulled through September 2025 (BuildZoom) so the business is clearly active. Angi shows 4.0 on 4 reviews (last May 2023) and Yelp 12 reviews — minor, but they exist.
Website and Tracking move fastest because the fix is technical, not editorial: repair, then measure. GBP starts highest — the reputation is already earned.
/contact-us, /request-service, /about-us, /services and /robots.txt all serve the WordPress "There has been a critical error on your website" page. Only the cached homepage renders.
Founded 1973, you are at 53 years. The H1 is the most visible line on the site and it undersells the single most persuasive fact about the company. The design itself reads as a 2013–2016 WordPress build.
No services, about, financing, reviews, maintenance-plan or careers pages were found. Someone deciding between three HVAC companies on a Saturday has nothing to read.
The only working conversion path is click-to-call. After-hours visitors — the ones with a broken A/C at 9 pm — have nowhere to go.
No review badges, embeds or social links anywhere on the homepage.
Because the 500 errors prevent source inspection we couldn't verify GA4, Google Tag Manager or a Meta Pixel. We'll confirm once the site is repaired.
The header gives the fax the same weight as the phone; email is obfuscated/protected so it's not displayed.
SSL is valid across the domain — nothing to do here beyond keeping auto-renewal on.
A site: search returns a single result. The title tag carries no service or place words, and the H1 is a slogan with no keyword. With robots.txt returning 500, Google will keep dropping what little is indexed.
No dedicated pages for Greenville, Kinston, New Bern, Morehead City, Washington or the Outer Banks, and none per service line. That's the content local search ranks.
Source wasn't inspectable behind the 500s; we'll confirm after repair.
Website and BBB list (252) 524-5828; BuildZoom and Wheree list (252) 714-3212; the OBX entity uses (252) 717-3855. Birdeye shows hours 9–6, Wheree 8–5. to confirm which phone is primary.
Terms your services already qualify for, where the site has no page at all. Volumes not quoted — we'd pull them from Google Ads Keyword Planner at kickoff rather than guess.
| Page | Targets |
|---|---|
| /services/ac-repair | AC repair, emergency AC repair, same-day AC repair |
| /services/heating-repair | furnace, heat pump, no-heat calls |
| /services/installation | heat pump / system replacement, financing |
| /services/commercial-refrigeration | walk-in cooler, ice machine, restaurant refrigeration |
| /services/electrical | licensed electrician, panel upgrades, generator hookup |
| /maintenance-plans | HVAC maintenance plan, tune-up |
| /service-area/greenville · kinston · new-bern · morehead-city · washington · outer-banks | "[service] + [town]" combinations |
Category: HVAC contractor (Birdeye shows "Contractors"; Wheree shows "HVAC Services, Air Duct Cleaning Services") — the primary category should be HVAC contractor with Electrician and Commercial refrigerator supplier/repair as secondaries.
Address: 3532 Saw Mill Rd, Grifton. Claim status: Birdeye and Wheree both show the profile as unclaimed / verification pending on their platforms to confirm whether the Google profile itself is claimed and who holds the login.
Gaps: review velocity appears to have slowed; hours inconsistent (Mon–Fri 9–6 vs 8–5); no evidence of Posts, Q&A, or a products/services list; reviews not surfaced on the website; Greenville and Wanchese have no visible listings of their own.
| Enhancement | What it looks like for Houston |
|---|---|
| Review response | Reply to every review, starting with the 20 most recent; a two-line thank-you that names the town and the tech. |
| Review generation | Text-message review link after every completed job (works from any dispatch app or a plain phone); target 8–12 new reviews a month. |
| Weekly Posts | Seasonal: "Fall tune-ups booking now — before first freeze", "Ice-machine check for restaurants before tourist season", a job-of-the-week photo. |
| Q&A seeding | Answer the ten questions the phone gets: Do you service the Outer Banks? Do you offer financing? Are you licensed for electrical work? |
| Products / services list | Every service line with a from-price or "free estimate" — including commercial refrigeration and electrical, which most HVAC listings lack. |
| Photos | Trucks, techs, the Grifton shop, before/after installs; 20 to start, 4+ a month after. |
| Three listings | Verified profiles for Greenville and Wanchese (the OBX LLC) once we confirm the correct entity, address and phone for each. |
| UTM'd links | Website, appointment and menu/service links tagged so GBP traffic and calls show separately in GA4. |
| Channel | Status |
|---|---|
| Page found ("Houston Heating & Air Conditioning – Home"); last post and follower count to confirm (page not crawlable). Not linked from the website. | |
| None found. | |
| No company page located. | |
| Nextdoor / Google Posts | Not checked in this pass — both are high-value for a home-service company in Pitt and Dare counties. |
Facebook primary, Instagram mirrored, Google Posts weekly. 12 posts a month — three a week — is enough to look alive without inventing content.
| Share | Type |
|---|---|
| 4 / month | Seasonal service reminders — tune-ups, filter changes, storm prep for the coast |
| 3 / month | Job-of-the-week photos — real installs, tagged by town |
| 2 / month | Review spotlights — a Google review as a graphic |
| 2 / month | The family and the crew — 53 years, three generations, a tech's first day |
| 1 / month | Commercial refrigeration / electrical — the services people don't know you do |
"First freeze in Pitt County usually lands around Nov 9. If your heat pump hasn't had a fall tune-up, this is the week to book it — we've got openings out of Grifton and Greenville. ☎ (252) 524-5828"
"New two-stage heat pump going in for a family in Winterville today. Old unit was 19 years old and still running — we just made it cheaper to run. Ask us about replacement financing."
"'They came out the same day and had us cool by supper.' — one of 154 Google reviews. 4.9 stars, 53 years. Thank you, Eastern North Carolina."
"Houston Heating & Air started in 1973 with one truck. Today there are three shops — Grifton, Greenville and Wanchese — and the same last name on the door. Here's what hasn't changed."
"Restaurant owners on the Outer Banks: a walk-in that fails in July costs you inventory and a Saturday. We hold NC Refrigeration Licence #1920 and service Dare County from our Wanchese shop."
"Did you know we're licensed electricians too (NC #11290L)? Panel upgrades, generator hookups and the wiring that goes with a new system — one call, one crew."
| Campaign | Geo |
|---|---|
| 1. Emergency AC / heat repair — same-day, after-hours; call-only ads on mobile | 25 mi around Grifton & Greenville: Pitt, Lenoir, Craven, Beaufort counties |
| 2. System replacement + financing — heat pump, mini-split, quotes | Same core radius plus Carteret County (Morehead City) |
| 3. Outer Banks HVAC & commercial refrigeration — rentals, restaurants, property managers | Dare County: Nags Head, Kill Devil Hills, Manteo, Wanchese |
Schedule: heavier May–Sept and Dec–Jan; call extensions on all; location extensions per shop once the three GBP listings are verified.
Negatives from day one: jobs, salary, DIY, parts, manual, "how to", and the names of national brands you don't sell.
Licensed HVAC, electrical & refrigeration — one crew, one call. Serving Pitt, Lenoir & Craven counties for 53 years. Financing available on new systems. Call now or book online.
Other headlines: "Heat Pump Not Cooling? We're On Our Way" · "Tune-Up Plans From Grifton, Greenville & OBX" · "NC Licensed Electricians Too"
Extensions: call, location (×3), sitelinks (Maintenance Plans · Financing · Reviews · Commercial), callouts (Same-Day Service · 53 Years · Three Licences).
Once the estimate form and a tracked phone number are live, every lead can flow into whichever dispatch tool you use — or QuickBooks if there isn't one — so Mike can see, for Grifton, Greenville and the Outer Banks separately, how many calls came in, how many became estimates, the close rate and the average ticket. The sample dashboard we've built alongside this audit shows that view, plus which service line (residential HVAC, commercial refrigeration, electrical) and which town actually drive margin, and which maintenance-contract customers are due a tune-up before the first freeze. The one-page integration concept explains how the pieces connect.